Digital transformation is on the agenda of most C-Suite executives and one of the key (and often most challenging) priorities in modern business today. Lenovo is a market leader in helping organisations effectively navigate and execute their digital strategy.
This campaign was to raise awareness of the new Lenovo ThinkPad X1 family, its 25th birthday and the role these enterprise products play in helping businesses adopt a more productive and customer-centric model in the digital age.
Frizbee worked with Lenovo to design and build a suite of assets centred around digital transformation. The content suite including banners, whitepapers, eDMs and infographics were vibrant, engaging and snackable so we could capture the attention of C-Suite executives and IT decision makers. The messaging sold the answer to the problem facing many enterprise leaders today and also directed them to Lenovo’s successful always-on content platform, TechRevolution (https://www.techrevolution.asia/), for more thought leadership content.
By leveraging TechRevolution as the digital forum, we are ensuring executives across these larger enterprises are subscribing to a community of their peers, which enables Lenovo to engage in further conversations with these movers and shakers.
Frizbee were able to deliver a dynamic content campaign - fast, cost-effective and designed around an already successful content platform. Some key stats so far:
- 11 websites in 5 different languages
- 30 digital assets designed in 5 different languages
- 100 different display banner executions in 5 different languages
- All designed, built and delivered in 1.5 months
What’s the takeaway here? Build dynamic content and make it easily consumable in the best possible arena for your audience. It’s that simple, and we can do the same for you!