Lenovo’s strategic focus is to deliver the latest and most-trusted tech news to ‘hard to reach’ IT decision makers across Asia Pacific.
They recognise the power of content to influence the IT buyer journey and needed an always-on ecosystem to showcase the latest technology trends and innovation.
Techrevolution.asia was born early 2017.
Frizbee designed and developed the name, build and concept for this always-on content platform, targeting IT decision-makers across APAC. We share a new piece of content every day, allowing Lenovo to hijack the conversations our target audience are having in a fresh and relevant way.
In order to raise the social profiles of Lenovo executives and industry influencers to share thought leadership articles and video content, they were invited to weigh-in on conversations around the latest tech topics.
TechRevolution and its regional program is managed end-to-end by Frizbee, including:
- Content site and ecosystem
- Editorial and video content development
- Social strategy, content and management
- Full-funnel content strategy and nurture via digital, social and email
The editorial content is mapped and delivered based on key personas and their purchase indicators. We also monitor high performing content and convert it to #alwayson optimising reach and social engagement.
I’ve worked with many agencies over the years in marketing but it’s rare to find one that truly understands my business. The team at Frizbee are definitely one of a kind. They are willing to go the extra mile each and every day to ensure my business succeeds.
I’ve had the pleasure of working on ground breaking digital, social and content programs with them for over 12 months. The team are professional but fun. They’re constantly bringing me new ideas to push my business forward. I certainly value their ongoing contribution and look forward to working with them for many years to come.
Our retargeting campaigns are delivering a 9x average CTR and 8x average engagement rate compared to Australia tech vertical benchmarks.
In less than a year of the site being live, we’ve published over 500 articles and generated:
- 30m impressions
- 250k+ clicks
- 60k+ social engagements
- 100k+ visitors
Our retargeting campaigns delivered a 9x average CTR and 8x average engagement rate compared to Australia tech vertical benchmarks.
Over 55% of the current subscribers were IT Director level and above. This really validates we were delivering the right content to the right audience.
TechRevolution continues to be a strategic focus in 2017. We continue our role of growing the community and partnering with Lenovo to deliver strong full-funnel content and lead nurturing capabilities.
TechRevolution…serves as a best-in-class model; committing to an always-on, audience centric approach is exactly what we preach to our clients.
The content strategy is up there within the top 1% of those who are doing it right, and the corresponding results are a testament to the great partnership.