For the first time globally, EMC’s Forum was delivered as a virtual conference rather than a 2-day event to align with the theme of digital transformation and the demands of modern business.
In the absence of live presentations, the video keynotes needed to be educational and highly engaging. It was critical to capture and keep the attention of key decision makers, to ensure key messages landed with the right people.
We were asked to develop a digital forum with a full agenda of Dell EMC executive, partner and customer video content to inform their customers on how to redefine their business and IT strategy for what’s coming next.
The video content covered key product launches and education, partner case studies, research and best practice.
Frizbee managed everything from speaker briefings with C-level executives and evangelists to condensing their presentations into digital-friendly formats and view times and imposing each speaker into an immersive digital world.
In just 30 days, we delivered 25 keynote and breakout session videos, a multitude of customer reference videos and a blooper reel to be shared internally.
By reimagining their annual conference as a digital showcase, we tripled Dell EMC’s reach to IT executives.
The ANZ Digital Forum achieved:
2.5k video views
5,200+ mins of view time
This was an incredibly cost-effective, highly engaging customer experience. On top of this, Dell EMC now have an on-demand video showcase to scale and leverage through ongoing digital and social efforts.
A win, win for all.